Work Samples
Examples of marketing and PR work Jonathan Cohen has generated.
MONEYWATCH
Super Bowl commercials: Winners and losers
Brand data, insights, and thought leadership quote placed into a CBS News article on behalf of ListenFirst.
The Hollywood Reporter
Could ‘Star Wars’ Open at $500 Million? The Force Is Strong
Used social media analytics from Amobee to correctly predict the opening weekend of a Star Wars movie.
ListenFirst
4 Effective Social Benchmarking Techniques
Wrote blog post making advanced social media analysis techniques easier for B2B marketers to understand.
Women's Wear Daily
Michael Kors and Tory Burch Lead Social Engagements During NYFW
Worked on behalf of ListenFirst on biannual ranking of fashion week leaderboard seen as industry standard.
Twitter Birdseye Report
Industry Deep Dive: Media & Entertainment
Project managed on the ListenFirst side, a collaborative report with Twitter on social media trends.
ListenFirst
Optimizing Sports Related Sponsored Content On Social
End to end creation of a report looking at which sport leagues create the biggest sponsored content lift.
Martech
Amazon dominates Black Friday & Cyber Monday mentions
Generated industry wide insights, charts, and thought leadership quote for placed coverage of Amobee insights.
ListenFirst
2022 Social Media Marketing Trends Survey
Conducted emailed based survey on upcoming industry trends and turned it into a coverage generating report.
Adexchanger
Netflix’s Use Of Big Data: Lessons For Brand Marketers
Wrote a thought leadership byline in Adexchanger about how to use big data, placed on behalf of Amobee.
MediaPost
How Brands Can Authentically Engage Around Social Issues
Thought leadership article written on behalf of Amobee on how brands can authenticity talk about social issues.
The New York Times
After Pandemic, Film Industry’s Hollywood Ending May Have to Wait
Placed ListenFirst data in article discussing how Coming 2 America film was tracking on social media.
adweek
Ferrellvertising: The Strategery Of A Marketing Genius
Pulled data, wrote copy, and project managed infographic showing the lift Will Ferrell provides brands.